Accounting Firm Marketing: Learning How to Do It the Proper Way

accounting firm marketing

Bookkeeping, financial advices and tax-related services are just some of the responsibilities of accounting firms. Competition in the accounting industry is tight for both people and businesses and as with any other enterprise, an accounting firm should learn how to properly market itself not only to its repeat clients but also to new, potential customers, in order to flourish.

The majority of big accounting firms that have branches in several, different areas in the world usually have their own accounting firm marketing and PR teams that handle their business development. However, smaller accounting companies need to be really effective when it comes to their marketing strategies. Marketing your accounting firm offers a lot of benefits to your company. These strategies include increased visibility, creating stronger and more effective brand, as well as better communication with clients.

Create an organized marketing plan.

If you want to achieve all of your marketing goals, your accounting firm marketing team should create a well-organized plan, which includes your firm’s objectives and target clients. If you are after small businesses with 30 or 40 employees, then you should jot it down. Moreover, if you want to reach individuals who are looking for help when it comes to their taxes, then you must also include it in your marketing plan.

When creating a marketing plan, do not forget to do a SWOT analysis. It stands for Strengths, Weaknesses, Opportunities and Threats. Doing this can help you determine the factors that can affect your accounting business.

Get referrals from clients.

Do not hesitate to ask your current clients for them to recommend you to their colleagues, families, or friends. This is totally free and does not require a lot of effort. Also, do not forget to offer some discounts to your clients who help you get new customers. Taking 5 or 10% off their monthly retainer is not bad for clients who refer a new customer to your firm.

Brand your accounting firm.

Keep in mind that your brand defines your accounting firm.Your brand should include your best business practices, mission, logo, as well as values.

Enhance marketing materials.

Check your marketing materials, such as business cards, brochures, newsletters, and everything in between. If you can further improve them, you may want to consider hiring a graphic artist to make them stand out. Also, keep in mind that your marketing materials should also reflect your firm. Branding must be consistent as well.

Improve your website

Almost all businesses nowadays are using websites to disseminate information about their companies. Therefore, you need to make sure that your website is not only attractive but also contains essential information that your clients need, Remember to make these contents as engaging as possible.

Network more.

You can further market your accounting firm through networking. This will help you become more visible to others. Consider joining a local chamber of commerce. As much as possible, participate in a lot of events and keep in touch with everyone you meet. Join to either local and national associations or civic organizations. Showcase your firm and all the services that you offer.

Most clients today are using the Internet, so you need to make use of social media too. You can start by creating your own Twitter and Facebook account or page. You may also begin blogging to market your firm and keep in touch with current and potential clients. Choose topics that are relevant to the products or services that your firm offers to get more attention from possible clients.

Hello World

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.